ABSTRACT
Purpose>This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach>This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings>Small and medium tourism enterprises are not prepared for the continued market turmoil which will remain the norm following the COVID-19 pandemic. Digital transformation is a key driver to success and resilience, but few have adopted enough to survive.Originality/value>The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
ABSTRACT
Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Small and medium tourism enterprises are not prepared for the continued market turmoil which will remain the norm following the COVID-19 pandemic. Digital transformation is a key driver to success and resilience, but few have adopted enough to survive. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2022, Emerald Publishing Limited.
ABSTRACT
Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Small and medium tourism enterprises are not prepared for the continued market turmoil which will remain the norm following the COVID-19 pandemic. Digital transformation is a key driver to success and resilience, but few have adopted enough to survive. Originality/value: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2022, Emerald Publishing Limited.